Wednesday, January 13, 2010

Tangible Tidbits 2010 #2: Something Tangible Makes Its Mark on Facebook

During the week before we launched this website, I launched a Something Tangible Application and Something Tangible LLC Fan Page on Facebook. In the world of social media, that's where I have the largest presence. I have Twitter and LinkedIn accounts, but I actually participate regularly on Facebook and have 411 Friends on my personal page, gathered together and combined from the various phases of my life. Of course, that number also includes some strictly Facebook friends, made playing one Facebook application or another.

Since the week between Christmas and New Year's, the company Fan Page has garnered an impressive 880 fans as of this evening! I will gladly give a large amount of the credit for that to a Facebook sidebar ad I've been running since December 27, but the ad has a limit of something like 88-95 clicks a day. I'm actually paying per click up to a set dollar amount per day. In any case, just because people click on the ad and check out the page, that doesn't automatically mean they will be interested in our message or opt to "Become a Fan" of the company. So, while the ad is driving traffic to the page -- an ad I wrote the copy and selected the photo for, I may add -- it is still the company and its message that is getting their attention and keeping it there. I am very proud of that.

As for the date, we have on record 59 "monthly active users," 28 of which are people on my Friends list. Facebook actually gives me that statistic as the developer of the app. We've also given 686 gifts so far -- again, since the week between Christmas and New Year's. The application only has four fans, including me and three friends, but that's okay. I don't think too many people think about becoming fans of applications or post much on their pages. The gift-giving is the more relevant statistic here. :) For anyone not familiar with Facebook applications, the idea is that users send friends something like "success," accompanied by a photo of one of my jewelry pieces that have gemstones in it with properties that address success. The photo is marked as "Success (Turquoise)." Other traits included so far are truth, sincerity, wisdom, prosperity, love, balance, among others. Basically, I just look up whatever is in a particular piece and select something from the list of properties I find on the internet. I thought it was pretty clever for a marketing scheme. :D

I started my Advanced Wire Jewelry class last night at the Adult School and had my Montclair State University Orientation this past Saturday. That class starts next Friday. I also have my first meeting with the Bead Society of New Jersey (BSNJ) next Thursday. That will be a beading challenge presented by Kabula Designs.

And I should mention that the gurus at LightWork Designs managed to sidestep GoDaddy's standard format and set up a photo gallery in the Store, so I'll be moving the NOT FOR SALE photos there when I get a chance. That will be less confusing. That was what we originally wanted, but GoDaddy's standard format wasn't cooperating. :\

Take care and, as always, feel free to contact me if you have questions regarding any products you see here or if you'd like to request variations on a particular product, either in stock or no longer in stock. I'll do my best to accommodate you.

Thanks for reading!
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